Language

EARLY DRAFT: This section still needs a lot more work before it is ready. Most things here will probably change before it reaches a publishable state.

Language

Which language we use and how we use it at Audienti.

Style Guide

Style and format instructions for official communications, e.g. capitalization and grammar.

• Company name: "OMAlab, Inc."

Tense and Voice

The default tense and voice for written, official copy is present declarative. Avoid future tense, and passive, prescriptive, or directive voice.

Good:

Partners touch their noses upon meeting each other.

Avoid:

Partners should touch their noses upon meeting each other. Partners will touch their noses upon meeting each other. The noses of partners are touched upon meeting each other.

Glossary

See the OMALab glossary

Appropriate Communication

Use NVC with all partners and members.