Feature synopsis of our product

Executive Summary

• Find new keywords, competitors or helper domains using the Research section

• Find everything about your existing site using the Content section

• Find everything about your and your competitor’s backlinks using the Backlinks section

• Devise paid ad strategy to cover your competition mentions and backlinks using the Paid section

• Find the current conversation about your keywords in multiple channels using the Social section

• Find and engage with influencers using the Outreach section

• Find search metrics on your keywords in the Metrics section

• Manage project specific as well as account related settings in the Settings section

Research

• You can search for phrases to see their traffic stats, search results, similar words etc so that you can add this phrase as a

  keyword in case it is interesting.

• You can search for a domain to see the site statistics, the keywords that they rank for, their backlinks etc so that you can add this site as either your competitor or as part of a campaign

Content

• Explorer: Allows you to see new pages you have created and how well they are being distributed and read

• Topics: How much new content is published by your site and your competitors(?). Also you can find structural metrics and topic cloud of your site.

• Analytics and Insights: Response codes, backlink counts per page etc

• Top Pages: Top pages of your site.

• SEO Diagnostics: SEO advise on improving your content

• Inventory: Raw data about your site pages

• Lost pages: List of pages that do not exist anymore

Backlinks

• Explorer: Find details on your and competitors backlinks discovered this week

• Sites: Identify which sites link to your or your competitor’s sites

• Analytics and Insights: Identify backlink powers, features, anchor texts, title, top level domain etc

• Top Links: Find out the pages on your or your competitor’s domain that have the most backlinks

• Diagnostics: Find pages which lost backlink, or pages which are missing but have active backlinks and other SEO relevant errors.

• Inventory: All backlinks of your and your competitors.

Paid:

• Discovery: Find influencers, competitor backlinks and competitor mentions that can be covered by individual ad networks.

• Keywords: Identify the keywords your competitors use, keywords based on tags and potential negative keywords

• Sites: Based on mentions and competitive backlinks, identify the sites on which you can place ads and the networks you can use for them

Social:

• Explorer: Find your company mentions, where your keyword conversations are happening, topics, hashtags and related people who are trending

• Curation: Find third party articles that talk about your keywords, people participating in keyword discussions, mentions about topics, competitors and your brand

• Analytics and Insights: Mentions about your keywords, topic cloud, channel wise split on mentions and sentiment

• People: Find top talkers about your keywords, websites and twitter handles they refer in those mentions

• **Inventory: View all the mentions

Outreach:

• Campaign: Find potential influencers based on the type of outreach you intend(site based, social etc)

• Influencers: The influencers list based on keywords and mentions.

• Analytics and Insights: Visualize influencers based on the keywords, level of activity etc

• Engagement manager: Manage communications with influencers

Metrics

• Search: Find the count of keywords that rank for you and your competitors as well as keywords that are driving clicks to you and your competitors

• Social: Twitter metrics of you and your competitor twitter handles.

Settings

• Keywords: All the keywords that you have added to the project with thier searches, mentions, backlinks etc.

• Negative Keywords: Add keywords that you do not want to be associated with. Will help reduce ineffective results.

• Sites: Shows your money, competitor and other sites.

• Negative sites:

• Hidden Influencers: Unhide any hidden influencer from here

• Tags: Add tags to keywords, targets and domains for easy management

• Project Details: Basic project details such as objective etc

• Synced Accounts: Add accounts to help contact from within the site

• Access Control: Control which users have access to the project