guide
  • Introduction
  • Guiding Principles
    • Mission Statement
    • Conflict Resolution Process
  • Operating Model
    • Working Together
    • Holacracy
      • Meetings
      • Specific Roles
      • Terms and Definitions
      • Finer Points
      • Holacracy-Asana Key
    • Getting Things Done
      • Daily, Weekly, Monthly, and Annual Reviews
      • GTD-Asana Key
    • Transparency
    • Language
    • Budgeting
    • By Department
      • Engineering Operations
  • General Guidelines
  • Employment Policies
    • Equal Opportunity Employment
    • At-Will Employment
    • Code of Conduct in the Community
    • Complaint Policy
    • Drug and Alcohol Policy
    • Vacation, Holiday, and Paid Time Off (PTO) Policy
    • Supplemental Policies for Remote Employees and Contractors
    • Supplemental Policy for Bonus, Commissions, and other Performance-based Payments
    • Supplemental Policies for Hourly International Contractors or Workers
    • Supplemental Policies for Hourly International Contractors or Workers
    • Disputes and Arbitration
  • Benefits and Perks
    • Health Care
    • Vacation, Holiday and Paid Time Off (PTO) Policy
    • Holiday List
  • Hiring Documents
    • Acknowledgement of Receipt
    • Partner Proprietary Information and Inventions Agreement
  • Engineering Wiki
    • Code Snippets
      • Front End Code Snippets
    • Setup
      • 1: Overview of development using Audienti
      • 2: How to setup your dev environment on Docker
      • 2a: Setting up on our cloud your dev server
      • 3: Connect to Production using the VPN
      • 4: Import data into your development environment
    • Deployment
      • Docker based deployment of back end (manual)
    • Culture
      • How our development team works
      • Code Best Practices
    • Tips
      • Setting up a new development machine
      • Importing data to Development environment
      • GIT workflow and work tracking
      • Using Slack
      • Using Rubocop
      • Our Code Standards
      • General suggested best practices
      • Tracking your time
      • Naming Iterations
    • Migrations
      • Postgres
      • ElasticSearch
      • Redis
    • Database and System Maintenance
      • Redis Howtos
      • Elasticsearch HowTos
      • Postgres HowTos
      • Administration recipes
      • App maintenance crash course notes
    • Front End
      • 2016 Plan
      • Deploy
      • Assets
      • SearchLogic
      • How to create UI components
      • OMA Standard Tables
    • Monitoring and Alerting
      • Monitoring Systems
      • Monitoring individual controller actions
      • Get notified when a metric reaches a certain threshold
      • Instrumenting your models using Oma Stats
      • Configuring Graphite Charts
      • Tracking your results with StatsD
      • Logging Fields
      • Updating Kibana Filtering
    • Testing
      • Coverage
      • Elasticsearch mapping config synchronization
      • Testing Gotchas
      • Rspec Preloader
      • Test Best Practices
    • Models
      • Backlinks
    • Queueing and Worker System
      • Queueing and Job Overview
    • Processors
      • Rebuilding Spot Instances
      • Deploying processors
      • Running processors in development
      • Reverting to the previous build on a failed deployment
    • Processors / Opportunity Pipeline
      • Opportunity Pipeline
      • Diagram
    • Processors / Enrichment Pipeline
      • Diagram
      • Clustering
    • Processors / Backlink Pipeline
      • Diagram
      • Backlink Pipeline external APIs
      • Backlink pipeline logic
    • Processors / Automation Pipeline
      • Diagram
      • Automation Pipeline Overview
      • Agents
      • Running in development
    • Messaging and Social Accounts
      • Overview
    • API
      • Audienti API
    • Algorithms
    • Troubleshooting
      • Elasticsearch
    • Big Data Pipeline Stuff
      • Spark
    • Our Product
      • Feature synopsis of our product
    • Research
      • Backend framework comparison
      • Internet marketing Saas companies
    • Code snippets
      • Commonly Used
      • Not Used
    • Miscellaneous
      • Proxies and Bax
    • Legacy & Deprecated
      • Search criteria component
      • Classes list
      • Target Timeline
      • Twitter processor
      • Asset compilation
      • Test related information
      • Interface to EMR Hadoop jobs
      • Mongo Dex Indexes to be Built
      • Mongodb errors
      • Opportunity pipeline scoring
      • Graph Page
      • Lead scoring
      • Insights
      • Shard keys
      • Setting up OMA on local
      • Clone project to local machine
      • Getting around our servers in AWS
  • Acknowledgements
  • Documents That Receiving Your First Payment Triggers Acknowledgement and Acceptanace
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On this page
  • Executive Summary
  • Research
  • Content
  • Backlinks
  • Paid:
  • Social:
  • Outreach:
  • Metrics
  • Settings
  1. Engineering Wiki
  2. Our Product

Feature synopsis of our product

PreviousOur ProductNextResearch

Last updated 7 years ago

Executive Summary

  • Find new keywords, competitors or helper domains using the section

  • Find everything about your existing site using the section

  • Find everything about your and your competitor’s backlinks using the section

  • Devise paid ad strategy to cover your competition mentions and backlinks using the section

  • Find the current conversation about your keywords in multiple channels using the section

  • Find and engage with influencers using the section

  • Find search metrics on your keywords in the section

  • Manage project specific as well as account related settings in the section

Research

  • You can search for phrases to see their traffic stats, search results, similar words etc so that you can add this phrase as a

    keyword in case it is interesting.

  • You can search for a domain to see the site statistics, the keywords that they rank for, their backlinks etc so that you can add this site as either your competitor or as part of a campaign

Content

  • Explorer: Allows you to see new pages you have created and how well they are being distributed and read

  • Topics: How much new content is published by your site and your competitors(?). Also you can find structural metrics and topic cloud of your site.

  • Analytics and Insights: Response codes, backlink counts per page etc

  • Top Pages: Top pages of your site.

  • SEO Diagnostics: SEO advise on improving your content

  • Inventory: Raw data about your site pages

  • Lost pages: List of pages that do not exist anymore

Backlinks

  • Explorer: Find details on your and competitors backlinks discovered this week

  • Sites: Identify which sites link to your or your competitor’s sites

  • Analytics and Insights: Identify backlink powers, features, anchor texts, title, top level domain etc

  • Top Links: Find out the pages on your or your competitor’s domain that have the most backlinks

  • Diagnostics: Find pages which lost backlink, or pages which are missing but have active backlinks and other SEO relevant errors.

  • Inventory: All backlinks of your and your competitors.

Paid:

  • Discovery: Find influencers, competitor backlinks and competitor mentions that can be covered by individual ad networks.

  • Keywords: Identify the keywords your competitors use, keywords based on tags and potential negative keywords

  • Sites: Based on mentions and competitive backlinks, identify the sites on which you can place ads and the networks you can use for them

Social:

  • Explorer: Find your company mentions, where your keyword conversations are happening, topics, hashtags and related people who are trending

  • Curation: Find third party articles that talk about your keywords, people participating in keyword discussions, mentions about topics, competitors and your brand

  • Analytics and Insights: Mentions about your keywords, topic cloud, channel wise split on mentions and sentiment

  • People: Find top talkers about your keywords, websites and twitter handles they refer in those mentions

  • **Inventory: View all the mentions

Outreach:

  • Campaign: Find potential influencers based on the type of outreach you intend(site based, social etc)

  • Influencers: The influencers list based on keywords and mentions.

  • Analytics and Insights: Visualize influencers based on the keywords, level of activity etc

  • Engagement manager: Manage communications with influencers

Metrics

  • Search: Find the count of keywords that rank for you and your competitors as well as keywords that are driving clicks to you and your competitors

  • Social: Twitter metrics of you and your competitor twitter handles.

Settings

  • Keywords: All the keywords that you have added to the project with thier searches, mentions, backlinks etc.

  • Negative Keywords: Add keywords that you do not want to be associated with. Will help reduce ineffective results.

  • Sites: Shows your money, competitor and other sites.

  • Negative sites:

  • Hidden Influencers: Unhide any hidden influencer from here

  • Tags: Add tags to keywords, targets and domains for easy management

  • Project Details: Basic project details such as objective etc

  • Synced Accounts: Add accounts to help contact from within the site

  • Access Control: Control which users have access to the project

Research
Content
Backlinks
Paid
Social
Outreach
Metrics
Settings