Feature synopsis of our product

Executive Summary

Find new keywords, competitors or helper domains using the Research section
Find everything about your existing site using the Content section
Find everything about your and your competitor’s backlinks using the Backlinks section
Devise paid ad strategy to cover your competition mentions and backlinks using the Paid section
Find the current conversation about your keywords in multiple channels using the Social section
Find and engage with influencers using the Outreach section
Find search metrics on your keywords in the Metrics section
Manage project specific as well as account related settings in the Settings section

You can search for phrases to see their traffic stats, search results, similar words etc so that you can add this phrase as a
keyword in case it is interesting.
You can search for a domain to see the site statistics, the keywords that they rank for, their backlinks etc so that you can add this site as either your competitor or as part of a campaign

Explorer: Allows you to see new pages you have created and how well they are being distributed and read
Topics: How much new content is published by your site and your competitors(?). Also you can find structural metrics and topic cloud of your site.
Analytics and Insights: Response codes, backlink counts per page etc
Top Pages: Top pages of your site.
SEO Diagnostics: SEO advise on improving your content
Inventory: Raw data about your site pages
Lost pages: List of pages that do not exist anymore

Explorer: Find details on your and competitors backlinks discovered this week
Sites: Identify which sites link to your or your competitor’s sites
Analytics and Insights: Identify backlink powers, features, anchor texts, title, top level domain etc
Top Links: Find out the pages on your or your competitor’s domain that have the most backlinks
Diagnostics: Find pages which lost backlink, or pages which are missing but have active backlinks and other SEO relevant errors.
Inventory: All backlinks of your and your competitors.

Discovery: Find influencers, competitor backlinks and competitor mentions that can be covered by individual ad networks.
Keywords: Identify the keywords your competitors use, keywords based on tags and potential negative keywords
Sites: Based on mentions and competitive backlinks, identify the sites on which you can place ads and the networks you can use for them

Explorer: Find your company mentions, where your keyword conversations are happening, topics, hashtags and related people who are trending
Curation: Find third party articles that talk about your keywords, people participating in keyword discussions, mentions about topics, competitors and your brand
Analytics and Insights: Mentions about your keywords, topic cloud, channel wise split on mentions and sentiment
People: Find top talkers about your keywords, websites and twitter handles they refer in those mentions
**Inventory: View all the mentions

Campaign: Find potential influencers based on the type of outreach you intend(site based, social etc)
Influencers: The influencers list based on keywords and mentions.
Analytics and Insights: Visualize influencers based on the keywords, level of activity etc
Engagement manager: Manage communications with influencers

Search: Find the count of keywords that rank for you and your competitors as well as keywords that are driving clicks to you and your competitors
Social: Twitter metrics of you and your competitor twitter handles.

Keywords: All the keywords that you have added to the project with thier searches, mentions, backlinks etc.
Negative Keywords: Add keywords that you do not want to be associated with. Will help reduce ineffective results.
Sites: Shows your money, competitor and other sites.
Negative sites:
Hidden Influencers: Unhide any hidden influencer from here
Tags: Add tags to keywords, targets and domains for easy management
Project Details: Basic project details such as objective etc
Synced Accounts: Add accounts to help contact from within the site
Access Control: Control which users have access to the project

Last updated 6 years ago