Mission Statement

“A true purpose always has ethical and moral content, which can be either implicit or explicit. It is a statement to which all members of the community can say with the wholeness of mind, body and spirit, ‘If we (notice the plural) could achieve that, then my (notice the singular) life would have meaning.’” ~ Dee Hock

Purpose, Mission, and Vision

Our Purpose is to help our customer's grow their businesses by finding, engaging, and ultimately converting prospects into leads that become customers of their products and services. And, to help their customers find the right things for themselves that make their lives better. Without it being about who can buy market share.

To progress marketing science.

Mission Statement

The mission of OMAlab is to provide businesses with the ability to reach their prospects cost effectively with the right message.

• Today, businesses spend a TON of money on paid ads that don't reach people actually interested in their products or services. This wasted ad spend is highly inefficient, and could be applied more efficiently.

• Ad networks have turned a blind eye to this problem, as it's not in their economic interests. Up to 50% of clicks are fraudulent, yet ad networks continue to make it harder to track and manage/measure ad spend.

• Prospects have gotten more sophisticated, with "blindness" to things that aren't really meaningful and relevant RIGHT NOW to them.

We fulfill our purpose by helping businesses reach their ideal prospects with real, true value.

We build software systems that make it easy for businesses to identify and reach their ideal prospects with something valuable to the target prospect.

We consult, educate, and train our customers on digital best practices, helping them do digital marketing better--with more meaning to their target customers, and without the waste of traditional digital advertising.

We take responsibility with our customers to find the right prospect, with the right message, at the right time.

Vision

It is 2020. Our software listens to to the chatter on the internet. Automatically, it configures itself to target the right prospects with offers that match their particular interests. The system configures campaigns, tracks offers, and optimizes content to convert faster and better than humans.

The marketing teams at our customers work on building great offers for their prospects. Our system turns it into landing page, sets up ads and offers, does all the promotion, and drives traffic & leads to the business.

Who is OMA?

Progress competes with the status quo.

The world is full of status quo. Stuff that we put up with in our lives every day. Things that we need, but are just not painful enough to make a change. There are businesses that have a vested interest in maintaining the status quo - these are the incumbents. We compete with this.

Incumbents keep progress from happening.

It is in their interest. Incumbents have a vested interest in maintaining the status quo. They are doing well. They are maintaining or gaining. They have won. Why upset the apple cart?

We are not them. We are not the incumbent. We are the rebel, the upstart.

At OMA, we are NOT the incumbent. We are not the people that have it all in our pocket, clawing to keep our stuff. We are the rebel, the upstart. We are the people that, through hard work, ingenuity, tenacity, and luck, make thing better.